Muse Creative Awards | International Advertising Awards

Canada

2016

Anthony's Story - YOUCAN Youth Services

Entrant Company

Urban Video Inc

Category

Video

Client Name

-

Sub-Category

Nonprofit

YOUCAN Youth Services is a charitable non-profit organization dedicated to supporting at-risk youth. Through a variety of programs, they assist young people in transitioning into employment or back into education while ultimately, reducing youth violence. Urban Video produced a video to supplement these efforts. We knew we needed to tug on heartstrings, and that the best way to show how YOUCAN benefits the community and those in it, was to highlight a success story. This was Anthony. Anthony struggled with addictions and was in and out of custody. His family was worried they were losing him. Through his relationship with YOUCAN, and the opportunities opened up to him, he eventually turned it all around. The video was premiered at the YOUCAN Youth Services Comedy Night, its annual fundraising event, on March 21, 2015 where they broke records and raised nearly $80,000 in donations. The video will also be embedded on the YOUCAN website and used in various sponsorship/marketing opportunities.

Vega Awards Anthony's Story - YOUCAN Youth Services Vega Awards Anthony's Story - YOUCAN Youth Services
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