First & Main is a local Blacksburg shopping center known for their affordable & high quality shops. They wanted to build awareness and foot traffic by using a method of outdoor advertising. Blacksburg Transit busses circulate around the Virginia Tech campus every 15 mins, and serve as an excellent way to advertise to college students. Our concept was to bring awareness of what the shopping center has to offer consumers. Each section of the bus is dedicated to a word from their slogan: Eat. Drink. Shop. Play. Since release of the bus, on Oct. 2nd, it has stirred consumer-driven content, appearing on Snapchat, Twitter, and Facebook.