Muse Creative Awards | International Advertising Awards

United Kingdom

2016

RTM

Entrant Company

Workbrands

Category

Marketing Branding & Design

Client Name

-

Sub-Category

Corporate Identity

RTM, part of Rethink Group plc, delivers world-class talent management and recruitment services to help their clients meet their business objectives. Following a thought-provoking brand workshop, we created a strategic foundation on which to build the new brand. By creating the letters T and M from a series of dots, giving a nod to atoms representative of RTM's scientific approach with measurable results, we ensured the brand mark reflected their beliefs. This philosophy formed the basis for the brand's visual language. Once the visual identity was in place, we rolled out the new look to a range of marketing materials including a parallax website and a punchy explainer animation outlining RTM's offering.

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