Marketing Branding & Design
LANEY & LU is the name of the cafe located in historic downtown Exeter, NH. It is a cafe/smoothie & juice bar on a mission to build community through vibrant, nourishing, delicious real food. It was important for me to understand the brand, collaborate with the owner and find those common design elements she was inspired by. She gave a ton of creative freedom which is always daunting but so appreciated in this line of work. The wall is a huge focal point when you first walk through the front door, so it immediately helped set the tone and expectations before you even place your order.