Muse Creative Awards | International Advertising Awards

Switzerland

2016

Lale dingbat typeface

Entrant Company

Typogama

Category

Marketing Branding & Design

Client Name

-

Sub-Category

Other

Lale was inspired by the Ottoman motifs that I discovered while visiting Istanbul. While exploring the Opentype options that are available to type design, I started to question how I could combine the flexibility of these features with the world of dingbat typefaces. The result was a dingbat font that incorporates Opentype features to automatically replace the form, the function allowing me to create a type tool that is simple to use yet vast and diverse in its application and results. With the design of the Lale dingbat typeface, my aim was to use Opentype technology to enhance the possibilities of so called picture fonts. By combining the substitution features included in ligatures, this font does not only offer the basic 52 symbols, but rather plays with various glyph combinations to offer 156 different signs that can then be combined with 30 different stems. The result, is over 4800 design solutions that can easily be accessed by a sequence of letters or numbers; the keyboard has just become your best design tool.

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