Challenge Aurora Caskets is one of the largest funeral service providers in America, and their customers are experiencing a shift in preference to cremation without memorial services. Insight Reframing funeral planning as a celebration-driven experience about commemorating a person's entire life, we can steer away from its transactional nature and enter the conversation in a graceful and authentic way. Solution Beremembered.com is a social website that transforms this taboo topic into a conversation about taking control, leaving behind memories, and creating a sense of relief. BeRemembered.com was a revolutionary approach to breaching the funeral-planning topic in a positive and inspirational way. For Aurora Caskets, their digital platform delivered real results.