The Wisconsin Milk Marketing Board (WMMB) is funded entirely by Wisconsin's dairy farmers, with a goal of increasing sales and consumption of Wisconsin milk and dairy products. Through a comprehensive discovery process, Ascedia identified the three fundamental tasks the content of the new Wisconsin Cheese website must perform to achieve the overarching objective of driving sales and interest in Wisconsin Cheese. These tasks are to educate, entertain, and entice. Ascedia used the recipe section as an opportunity to integrate sensory enticement with an excellent user interface. With immersive cheese profile pages, an animated cheese tutorial and pages designed for organic browsing, it is easy to go down a cheesy rabbit hole exploring all the Eat Wisconsin Cheese site has to offer. While recipes and flavor profiles are a top priority, the organization also offers Master Cheesemaker certifications according to the highest of standards. The site offers an introduction to the program along with a basic overview of the cheese making process to help visitors understand the science behind the art.