Muse Creative Awards | International Advertising Awards

United States

2016

Le Creuset Redesign

Entrant Company

Blue Acorn

Category

Website

Client Name

-

Sub-Category

E-commerce

Located in our shared city of Charleston, South Carolina, Le Creuset turned to Blue Acorn to create a modern, intuitive eCommerce site that would also capture the 90-year-old company's respect for tradition and authenticity. After defining design principles based on the timeless Bauhaus concept, Blue Acorn worked with Le Creuset' s team of marketers, designers and photographers to rebrand the Le Creuset experience, from in-store to online. The new, responsive eCommerce site features engaging ways to shop for and filter products including by color, size, function and type of material with the swipe of a finger. The site perfectly merges an optimized user experience with beauty and design.

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