Brazil

2016

Acao #partiuteste

Entrant Company

Digital Group

Category

Social Media

Client Name

-

Sub-Category

Viral Marketing

For the last 10 years, the number of young people aged between 15 to 24 years old who are diagnosed with HIV positive has gone up to 32%. Every year, 39000 new cases are diagnosed in Brazil. On top of these new cases, there are thousands of other people who don't know they are HIV positive. To warn them, we had to go after them. We created five different fake profiles in Tinder and Hornet app. The profiles identified themselves as people who are looking for sexual intercourse without protection. So we managed to reach out to those young people that engaged in high-risk sexual behavior and warn them. The campaign turned out to be a great success in Brazil. Shortly after Tinder's VP eliminated the profiles, Tinder was criticized on the internet by some of its users and the campaign gained attention of the international media.

Vega Awards Acao #partiuteste Vega Awards Acao #partiuteste
More Gold Award Winner Winners
United Kingdom

The Human Rights Zoetrope

Entrant Company

Sophia Kyriacou

Category

Motion Graphics

Malaysia

KIM LIAN KEE MENU

Entrant Company

Nokua Design Sdn Bhd

Category

Menu

United States

SoftScience University

Entrant Company

VOLTAGE

Category

Marketing Product & Services

United States

Exploring the 1000 Islands

Entrant Company

WPBS-TV

Category

Documentary

Muse Creative Awards\