Tough Mudder, the grueling 10-mile obstacle course with thick mud pits and challenges like Electroshock Therapy 2.0, kicked off its first-ever global ad campaign with Rokkan as its creative agency of record. One of the big features of this new creative work was a one minute manifest video to clearly define the brand as it rapidly expanded around the world with new course offerings like Mudderella, Urban Mudder, and many more. At it's core, Tough Mudder is a team oriented challenge meant to encourage camaraderie with no winner, no finisher medal, or clock to race against. Tough Mudder events are open to everyone and the manifesto defines both the brand as well as its global pool of participants. We Are Tough Mudder.