The film was commissioned as a piece of branded content for Siemens, commissioned for the 'Answers' short film campaign producing short, personal films about the lives of people who benefit from Siemens' cutting-edge technologies. Citizen B was commissioned to produce a film, focused on a member of the team at Red Bull F1 racing. The film was released on the Siemens Global website, the corporate intranet and on Facebook, YouTube and Twitter simultaneously. It rapidly went viral collecting approximately 400,000 views in the first two weeks of it's release, by far the biggest audience of any of the films of the four year campaign. It remains to date, the most watched film of the Siemens 'answers' campaign with 500,000 views across YouTube and Vimeo channels.