Marketing Product & Services
Our approach to this video is to have marketers identify with both the customer and marketer's perspective when considering new strategies. This video shows part of the customer journey and part of a brand manager's experience of leveraging our <Local Pages> product to connect with customers. It also depicts the flexibility of these web pages to suit respective brands based on their objectives. In regards to the style of the video, we chose to use animation with a flat design style, pastel colors, and light-hearted background music to explain a complex marketing solution. By lightening the tone, the video relieves the rigidity that comes with every day local marketing strategies. It shows the simplicity of our product and its ease for marketers.