Muse Creative Awards | International Advertising Awards

United Kingdom

2016

Microsoft

Entrant Company

Citizen B

Category

Video

Client Name

-

Sub-Category

Marketing Product & Services

A film for the launch film for the Microsoft X2 smartphone. The brief was to create a fast-moving, energetic film featuring a parkour runner as four versions of himself organising his life with the phone while free running around Barcelona. The challenge was to combine fast free running sequencing with prescriptive details of the phone that illustrated it's functions with a details storyboard and precise editing and camerawork allowing for a seamless fast moving film.

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