United States

2016

Kellie Pickler "Warrior Dash" for Rockin' Refuel

Entrant Company

Tane Digital Video

Category

Video

Client Name

-

Sub-Category

Marketing Product & Services

Current "the agency of record for Rockin' Refuel brand" approached Tane Digital Video to help produce a branded content video for Rockin' Refuel. This video is part of a broader content marketing program utilizing Kellie Picker as a brand ambassador. The goal: engage Rockin' Refuel brand enthusiasts with a ninety second to two minute video showcasing Kellie Pickler leading Team Rockin' Refuel through the Warrior Dash. Warrior Dash is a popular 5K mud run similar to Tough Mudder. This year, Current rebranded with a new tagline: "Marketing for real lives." The agency is making a big push to create content that sparks genuine connections between brands and people. Our video tries to do just that" by focusing on a fun story that entertains Rockin' Refuel's target audience. The branding is subtle and mostly at the back end of the video. THE CONCEPT: We decided to tell the story in a non-linear approach. We start at the event, flashback to Kellie's training, then cut back to the event with a "match frame" that takes us to the finish line.

Vega Awards Kellie Pickler "Warrior Dash" for Rockin' Refuel Vega Awards Kellie Pickler "Warrior Dash" for Rockin' Refuel Vega Awards Kellie Pickler "Warrior Dash" for Rockin' Refuel
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