Started in 1909, the AAMDC represents and advocates for 69 rural municipal governments across the province. They sought a promotional video that raises awareness of rural Alberta communities, their innovative practices, and collaborative successes, all while educating the viewers on the vital importance of the industries that call rural Alberta home. The call to adventure started when the narrator's "urban" friend challenged him and claimed that rural Alberta is less valuable to Alberta's economy than the cities. The narrator invited this friend: Doug - to travel with him and meet the people, places and industries of rural Alberta for himself. Well, Doug no-showed, but the crew decided to teach him a lesson anyways by bringing a life sized cardboard cut-out of him along. We wanted the video to have a map element so that viewers would have an idea of where we were travelling in the province. So we created an animation modelled off of a smart phone map app. The post-production team sourced music that had modern, indie sound, as well as a bit of country twang.