Core Marketing, Inc.
Fellowes Brands, Inc.
Fellowes approached us to create an ad campaign with a toughness message, a range of shredder products, and their bulldog mascot. We chose to use a short, strong tagline with bold fonts and brick visuals to reinforce the toughness message. We also arranged the products in a "flying v" formation with their flagship Automax product leading the way. Copy was kept to a minimum to allow the toughness visuals to be as big and as bold as possible.