United States

2017

Fellowes Shredders: REAL TOUGH.

Entrant Company

Core Marketing, Inc.

Category

ADVERTISING

Client Name

Fellowes Brands, Inc.

Sub-Category

Magazine AD

Fellowes approached us to create an ad campaign with a toughness message, a range of shredder products, and their bulldog mascot. We chose to use a short, strong tagline with bold fonts and brick visuals to reinforce the toughness message. We also arranged the products in a "flying v" formation with their flagship Automax product leading the way. Copy was kept to a minimum to allow the toughness visuals to be as big and as bold as possible.

Vega Awards Fellowes Shredders: REAL TOUGH.

Credits

Art Director
Chuck Penzone
Designer
Milan Calabrese
Art Director
Todd Roos
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