Brazil

2017

CBN SoundWaves

Entrant Company

Agencia Um

Category

ADVERTISING

Client Name

CBN News Radio Station

Sub-Category

Newspaper AD Campaign

CBN is a Brazilian radio station that only plays news, 24/7. By the 17th consecutive year, in 2017 it was elected the most prestigious Radio Station brand in Brazil. The client needs, from time to time, to activate its audience in a institutional campaign. Using the political, economical and social mood related to some important musics we created a visual image that is the result of a perfect match between some chart and a music. CBN belongs to Grupo Globo, the biggest and the most important Brazilian communications group. It is one of the TOP 10 Radio Stations in Brazil and the #1 News Station, listened by almost 5 million people nationwide.

Vega Awards CBN SoundWaves Vega Awards CBN SoundWaves Vega Awards CBN SoundWaves

Credits

President
Luiz Augusto Filho
Creative Director
Lenilson Lima
Creative Consultant
Daniel da Hora
Art Director
EugĂȘnio Lima
Writer
Marcus Seixas
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