MARKETING BRANDING & DESIGN
Zentrum für Gesundheit und Arbeitsgestaltung (Center of Health and Work Design) provides professional support in the field of workplace health promotion. The service developed by an interdisciplinary team is supposed to serve as a comprehensive concept combining prevention and intervention with therapy and occupational integration. We developed their visual identity consisting of logo, stationery and a responsive website. The design concept is inspired by a geometric drawing toy from the 1960s. Spirograph produces mathematical roulette curves, that we translated into the main design element. The loops of this symbol represent the four fields of the centers service range, while the whole curve is standing for the overall concept. The gradient implies the interdisciplinary approach of the doctors, psychologist and prevention specialists.