MARKETING BRANDING & DESIGN
For a brand called Ecliptic, the theme of travel throughout the cosmos is principal. So it felt appropriate to celebrate their birthday bottle release in terms of journeys around the sun. The label concept recalls a space explorer's view of space from inside their vessel. Selection and treatment of type, compartmentalization of content, and stark, limited color palette honor the classic motifs of cinematic science fiction UI design. Holographic foil was applied to the central "window", adding a layer of translucence that mimics the glass of a cockpit. Clear high-build varnish adds further visual and tactile depth to the design.