Muse Creative Awards | International Advertising Awards

United States

2017

Find Zen in Your Pen

Entrant Company

Ignite2X

Category

INTEGRATED MARKETING

Client Name

Zebra Pen

Sub-Category

Integrated Marketing Campaign

Zebra Pen was ready to break from the herd and establish a memorable brand identity. Meet Zen, a spokesanimal - who is wise, trustworthy and engaging. We started the campaign by creating a logo and a 3-d character, named Zen. In creating the character, we created his personality, various yoga poses for the 4 main pen product lines, and extended the campaign through videos, microsite, digital advertising, social media posting and promotions, public relations, trade promotions and a national rebate program. https://www.youtube.com/watch?v=AWiAIsbX2qE https://www.youtube.com/watch?v=MQgFVZaAJ1s https://www.youtube.com/watch?v=6TpUNXgWRgM

Vega Awards Find Zen in Your Pen Vega Awards Find Zen in Your Pen Vega Awards Find Zen in Your Pen

Credits

Creative Director
Virginia Porcino
Art Director
Drake Aschliman
Strategist
Maureen Colley
Managing Partner
Kevin Justice
Associate Creative Director
Thomas Sigurdsson
Web Developer
Brian Smith
More Gold Winner Winners
>2017United States

Guy Harvey Outpost Club & Resort Collection // Brand

Entrant Company

helium creative

Category

Company Branding

>2017United States

Martinis & Mistletoe

Entrant Company

Wixon Jewelers

Category

Invitation / Greeting Card

>2017Portugal

Quinta da Vacaria

Entrant Company

Rita Rivotti, Wine Branding & Design

Category

Packaging Single

>2017Australia

runJDrun Intro Sequence

Entrant Company

Jeremy Mansford

Category

Animation

Muse Creative Awards\