United States

2017

Find Zen in Your Pen

Entrant Company

Ignite2X

Category

INTEGRATED MARKETING

Client Name

Zebra Pen

Sub-Category

Integrated Marketing Campaign

Zebra Pen was ready to break from the herd and establish a memorable brand identity. Meet Zen, a spokesanimal - who is wise, trustworthy and engaging. We started the campaign by creating a logo and a 3-d character, named Zen. In creating the character, we created his personality, various yoga poses for the 4 main pen product lines, and extended the campaign through videos, microsite, digital advertising, social media posting and promotions, public relations, trade promotions and a national rebate program. https://www.youtube.com/watch?v=AWiAIsbX2qE https://www.youtube.com/watch?v=MQgFVZaAJ1s https://www.youtube.com/watch?v=6TpUNXgWRgM

Vega Awards Find Zen in Your Pen Vega Awards Find Zen in Your Pen Vega Awards Find Zen in Your Pen

Credits

Creative Director
Virginia Porcino
Art Director
Drake Aschliman
Strategist
Maureen Colley
Managing Partner
Kevin Justice
Associate Creative Director
Thomas Sigurdsson
Web Developer
Brian Smith
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