Muse Creative Awards | International Advertising Awards

United States

2017

One Moment

Entrant Company

True North Inc.

Category

VIDEO

Client Name

Make-A-Wish America

Sub-Category

Budget below $3000

The One Moment video was created to help Make-A-Wish America acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization's brand to motivate support. Make-A-Wish "One Moment" Sometimes, one moment changes everything. Our task was twofold: Dispel the misconception that Make-A-Wish grants "last wishes" for children with terminal illnesses and communicate the transformative effect of a wish to give children renewed strength to fight harder. We discovered that family members and health professionals, including nurses and doctors, overwhelmingly believe that the wish experience influences a wish kid's physical health. This key insight helped power our integrated campaign and television commercial: "One Moment Changes Everything." Whether a music video, football game, park adventure or marine mission, wish moments serve as turning points for children with life-threatening medical conditions - and these moments are only made possible by dedicated donor support. Roll over the thumbnail below and click the magnifying glass to watch the video.

Vega Awards One Moment Vega Awards One Moment Vega Awards One Moment

Credits

Executive Producer
Daniel Brown
Creative Director
Vicky Wetterer
Art Director
Maryah Arangio
Writer
Sean Sullivan
Production Manager
Nesara Kishor
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Canada

Eye Candy

Entrant Company

Mathew Guido Inc

Category

People / Portrait

United Kingdom

Vuerich

Entrant Company

I am Clim Ltd.

Category

Budget below $3000

Canada

FLOW

Entrant Company

PINCH

Category

Other ___

Japan

TabinekoCalendar2017

Entrant Company

SNOW-DESIGN

Category

Calendar

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