Muse Creative Awards | International Advertising Awards

Canada

2017

Edmonton, We Love You

Entrant Company

Lift Interactive

Category

VIDEO

Client Name

Lululemon YEG

Sub-Category

Health & Fitness

As part of Lululemon's "Appreciation Nation" campaign, the Edmonton branch wanted to thank their community. We crafted a love letter and filmed prominent Edmontonians alongside our winter city's most iconic places in a pro-local, high-impact style. SCRIPT: Edmonton, we love you. Your bumps and your bruises Your twists and turns and edges Your downtowns, your Whyte Aves And of course your Ledges Edmonton, you stretch and bend You're never standing still Energy runs through all your valleys Sweat pours on every hill You inspire us, Edmonton To create, wonder and grow You make us shine and shimmer You even make us glow When you take a risk in Edmonton Or you are Edmonton made It means that your heart is bold And that all ours beat the same Some say that you are made of Ice And they complain about the snow But, Edmonton, trust us when we say You' re the warmest place we know

Credits

Writer
Laura Salter
Director
Chris Provins
Producer
Stephen Baden
Editor
Joel Verhagen
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