United States

2017

One Moment

Entrant Company

True North Inc.

Category

VIDEO

Client Name

Make-A-Wish America

Sub-Category

Nonprofit / Religious

The One Moment video was created to help Make-A-Wish America acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization’s brand to motivate support.

Credits

Executive Producer
Daniel Brown
Creative Director
Vicky Wetterer
Art Director
Maryah Arangio
Writer
Sean Sullivan
Production Manager
Nesara Kishor
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Muse Creative Awards\