Muse Creative Awards | International Advertising Awards

United States

2017

Urban Initiatives Organizational Video

Entrant Company

elemento L2

Category

CORPORATE SOCIAL RESPONSIBILITY

Client Name

Urban Initiatives

Sub-Category

Pro Bono (Free)

Urban Initiatives needed a compelling video to raise awareness about the organization and get people interested in becoming a donor, board member or volunteer. The video was created to show it during their annual Soccer Ball. The results were fantastic, the organization was able to raise more money than expected, and the story and commitment Urban Initiatives' team has with the kids touched the audience and brought many to tears.

Credits

Creative Director
Renee Tovar
Account Executive
Denisse Ayala
Director
Optimus
Owner
Marco Lopez
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