2017
Entrant Company
Category
Client's Name
Country / Region
Jeff & Stevens Haarschmiede is a hair salon run by two brothers near Schmiede Wiedikon in Zurich. The salon is located in a former barn on one of the only farmsteads still standing in the old Wiedikon town center. The inspiration for both name and visual identity came from the areas traditional values. We refer to the history of Schmiede Wiedikon (Schmiede means blacksmith shop in German) and the now landmarked building. Based on a sans serif typeface with blackletter influences, we developed a design concept that indicates high-quality craftsmanship. We designed a selection of letterings and signets with a strong visual language that served as a basis for the printed matter, salon signage and digital media. A special focus was laid on the materials and the production process: We rely on the most time-honored of all printing methods – the traditional letterpress.
Credits
Entrant Company
Behavior Design
Category
Website - Business to Business
Country / Region
United States
Entrant Company
Christine Krus Design
Category
Marketing Branding & Design - Poster Single
Country / Region
United States
Entrant Company
Bluemango Communications
Category
Video - Art & Design
Country / Region
Singapore
Entrant Company
Blue Key Interactive
Category
Marketing Branding & Design - Logo
Country / Region
United States