MUSE Rose Gold

2017

Jeff & Stevens Haarschmiede

Entrant Company

Reform

Category

Marketing Branding & Design - Corporate Identity

Client's Name

Jeff & Stevens Haarschmiede

Country / Region

Switzerland

Jeff & Stevens Haarschmiede is a hair salon run by two brothers near Schmiede Wiedikon in Zurich. The salon is located in a former barn on one of the only farmsteads still standing in the old Wiedikon town center. The inspiration for both name and visual identity came from the areas traditional values. We refer to the history of Schmiede Wiedikon (Schmiede means blacksmith shop in German) and the now landmarked building. Based on a sans serif typeface with blackletter influences, we developed a design concept that indicates high-quality craftsmanship. We designed a selection of letterings and signets with a strong visual language that served as a basis for the printed matter, salon signage and digital media. A special focus was laid on the materials and the production process: We rely on the most time-honored of all printing methods – the traditional letterpress.

Credits

David Büsser
Patrik Ferrarelli
More Rose Gold Winners
Video
2017
MUSE Advertising Awards - Excellent Adventures Toolkit
Cross Counter TV

Entrant Company

Jeremy Mansford

Category

Video - Motion Graphics

Country / Region

Australia

Advertising
2017
MUSE Advertising Awards - Macao Tourism AD
Macao Tourism

Entrant Company

Nokua Design Sdn Bhd

Category

Advertising - Newspaper AD

Country / Region

Malaysia

Photography
2017
MUSE Advertising Awards - TGirl
Oliver Wand / Personal

Entrant Company

Oliver Wand Photography

Category

Photography - Fine Art

Country / Region

Germany

Student Submissions
2017
MUSE Advertising Awards - Where The Sidewalk Ends Poster

Entrant Company

Southern New Hampshire University

Category

Student Submissions - Student AD Single Entry

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy