100%

100% specialise in international synchronous retail display and graphic installations, working on projects with major consumer brands around the world from their base in Manchester.
An in-depth research project and brand workshops gathering internal and external perceptions turned into a compelling new ethos and proposition, brought to life by an eye-catching visual identity.

The insight from our research was used to create a new brand purpose for the company to grow around – the love of the challenge. The in-store installation market are at the end of a long line of suppliers and are rarely contacted with enough time to properly plan and respond. While every player constantly procrastinates about this and is always trying to be included earlier in the process - we decided that 100% will own this and make it their purpose. No matter the difficulty, no matter the complexity, we’re the ones who can get it done because we love the challenge.

To tell the brand story, this purpose was supported with visual elements representing 100%’s global outlook, robust processes, expert experience and commitment to finding solutions in challenging circumstances.

The 100% website was rebuilt to present the updated visual identity, with a user experience designed to suit both of the company’s main audiences – retail brands and third-party installers.