MUSE Gold

2020

Juicy Handcrafted Organic Juice

Entrant

SC MEMORIES ENTERPRISE

Category

Marketing & Promotional - Promotional

Client's Name

Juicy

Country / Region

Malaysia

Nowadays, the freshness of a product is one of the most important elements a customer will consider when it comes to choosing what to buy in a supermarket. And therefore, the packaging itself should always reflect those values ​​to better attract the consumer.
The packaging design uses hand-drawn illustrations. Four different fruits were created: Lemon, passion fruit, strawberry, mango. This packaging design makes the product more interesting. Using the fresh color and presents the natural to one pattern creative style through the form of hand drawn illustration, which better interprets the concept of nature and freshness of fruit juice brand. The design inspiration comes from the colorful life and healthy life. Meanwhile it's catching consumer first eye.

Credits

Senior designer
Chey Shaw Kuan
More Gold Winners
Social Media
2020
2020 MUSE Creative Awards Winner - FM 88 Sports Instagram

Entrant

WMUL-FM

Category

Social Media - Instagram Page

Country / Region

United States

Video
2020
2020 MUSE Creative Awards Winner - The Final Bell
Matson Money

Entrant

Design House Collective Inc.

Category

Video - Financial Services

Country / Region

Canada

Event
2020
2020 MUSE Creative Awards Winner - 2020 Penghu Bay International Light Festival Theme Area
Penghu National Scenic Area Administration, Tourism Bureau, MOTC

Entrant

Jyrfang Artwork Design Co., Ltd.

Category

Event - Art Event (NEW)

Country / Region

Taiwan

Corporate Identity
2020
2020 MUSE Creative Awards Winner - This is Home

Entrant

Cornerstone Home Lending

Category

Corporate Identity - Corporate Identity / Other

Country / Region

United States