MUSE Gold

2020

Juicy Handcrafted Organic Juice

Entrant Company

SC MEMORIES ENTERPRISE

Category

Marketing & Promotional - Promotional

Client's Name

Juicy

Country / Region

Malaysia

Nowadays, the freshness of a product is one of the most important elements a customer will consider when it comes to choosing what to buy in a supermarket. And therefore, the packaging itself should always reflect those values ​​to better attract the consumer.
The packaging design uses hand-drawn illustrations. Four different fruits were created: Lemon, passion fruit, strawberry, mango. This packaging design makes the product more interesting. Using the fresh color and presents the natural to one pattern creative style through the form of hand drawn illustration, which better interprets the concept of nature and freshness of fruit juice brand. The design inspiration comes from the colorful life and healthy life. Meanwhile it's catching consumer first eye.

Credits

Senior designer
Chey Shaw Kuan
More Gold Winners
Video
2020
2020 MUSE Creative Awards Winner - Petrol Ofisi Social League

Entrant Company

Promoqube

Category

Video - Celebrity / Fan

Country / Region

United States

Photography
2020
2020 MUSE Creative Awards Winner - After Time I See The Light
Priscilla Vezzit Ferreira

Entrant Company

Priscilla Vezzit Ferreira

Category

Photography - Fine Art

Country / Region

France

Video
2020
2020 MUSE Creative Awards Winner - Astroneer - Release Trailer

Entrant Company

System Era Softworks

Category

Video - Entertainment

Country / Region

United States

Audio
2020
2020 MUSE Creative Awards Winner - Talking Talent
PeopleScout

Entrant Company

PeopleScout

Category

Audio - Podcast

Country / Region

United States