MUSE Gold

2020

Juicy Handcrafted Organic Juice

Entrant Company

SC MEMORIES ENTERPRISE

Category

Marketing & Promotional - Promotional

Client's Name

Juicy

Country / Region

Malaysia

Nowadays, the freshness of a product is one of the most important elements a customer will consider when it comes to choosing what to buy in a supermarket. And therefore, the packaging itself should always reflect those values ​​to better attract the consumer.
The packaging design uses hand-drawn illustrations. Four different fruits were created: Lemon, passion fruit, strawberry, mango. This packaging design makes the product more interesting. Using the fresh color and presents the natural to one pattern creative style through the form of hand drawn illustration, which better interprets the concept of nature and freshness of fruit juice brand. The design inspiration comes from the colorful life and healthy life. Meanwhile it's catching consumer first eye.

Credits

Senior designer
Chey Shaw Kuan
More Gold Winners
Video
2020
MUSE Advertising Awards - JFK to Manhattan in 5 Minutes

Entrant Company

Valerie Joy Wilson

Category

Video - Travel

Country / Region

United States

Integrated Marketing
2020
MUSE Advertising Awards - Bans Off My Body

Entrant Company

Planned Parenthood Federation of America and Planned Parenthood Action Fund

Category

Integrated Marketing - Political

Country / Region

United States

Website
2020
MUSE Advertising Awards - LogRhythm - Website Redesign

Entrant Company

WebMechanix

Category

Website - Information Technology (IT)

Country / Region

United States

Website
2020
MUSE Advertising Awards - Biz2Credit Rebrand

Entrant Company

Biz2Credit

Category

Website - Branding

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy