Why Campaign

COVID has taken its toll on seniors and their quality of life. At a time when families would normally be considering assisted living or memory care for their frail seniors, COVID has caused many to halt their search for help. The Mansions Senior Living "WHY" integrated campaign sensitively and compassionately answers questions foremost in family's minds - Why Us? Why Now? Why Wait?

The campaign was launched across multiple platforms, including social and online posts, social ad buys, leaderboard ads, direct mail
8.5 x 11 folded postcard, email blasts and traditional prints ads. Each media outlet was selected for maximum exposure for more
traditional "older" (55+) caregiver viewing.