2020
Why Campaign
Entrant Company
2650006436
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Mansions Senior Living
Country / Region
United States
COVID has taken its toll on seniors and their quality of life. At a time when families would normally be considering assisted living or memory care for their frail seniors, COVID has caused many to halt their search for help. The Mansions Senior Living "WHY" integrated campaign sensitively and compassionately answers questions foremost in family's minds - Why Us? Why Now? Why Wait?
The campaign was launched across multiple platforms, including social and online posts, social ad buys, leaderboard ads, direct mail
8.5 x 11 folded postcard, email blasts and traditional prints ads. Each media outlet was selected for maximum exposure for more
traditional "older" (55+) caregiver viewing.
Credits
Entrant Company
North Star Inbound
Category
Content Marketing - Content Marketing / Other
Country / Region
United States
Entrant Company
Miami Ad School San Francisco
Category
Mobile App - Mobile App / Other
Country / Region
United States
Entrant Company
Sniffing out the differences
Category
Experiential & Immersive - Experiential & Immersive / Other
Country / Region
India
Entrant Company
Mountain View Group, Ltd.
Category
Video - Corporate
Country / Region
United States