MUSE Gold

United States

2021

Snowflake takes over the 101

Entrant Company

Sköna Advertising

Category

Outdoor Advertising

Client's Name

Snowflake

Sub-Category

Billboard

With an upcoming Snowflake new product announcement, the goal was to build momentum and pull a memorable Out of Home campaign. With a media buy centered in the heart of Silicon Valley, the epicenter for enterprise tech advertisements, the campaign had to stand out beyond the expected. The billboards maintained a billboard presence on the 101 in San Francisco and outside the Lincoln Tunnel in New York. On a rotating basis, new billboards were created with a brand-building personality sprinkled with wit and just the right amount of creative risk. The creative copy played on current events and trends while first and foremost - promoting Snowflake’s Data Cloud.

Credits

Creative Director, Sköna Advertising
Janessa Mason
Creative Director, Sköna Advertising
Alan So
Copywriter, Sköna Advertising
Scott Springer
Copywriter, Sköna Advertising
Boramy Khloth
Copywriter, Sköna Advertising
Jenny Sagstrom
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Sub Category

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Sub Category

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Sub Category

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