2021
Entrant Company
Category
Client's Name
Country / Region
With an upcoming Snowflake new product announcement, the goal was to build momentum and pull a memorable Out of Home campaign. With a media buy centered in the heart of Silicon Valley, the epicenter for enterprise tech advertisements, the campaign had to stand out beyond the expected.
The billboards maintained a billboard presence on the 101 in San Francisco and outside the Lincoln Tunnel in New York. On a rotating basis, new billboards were created with a brand-building personality sprinkled with wit and just the right amount of creative risk. The creative copy played on current events and trends while first and foremost - promoting Snowflake’s Data Cloud.
Credits
Entrant Company
The Pridham Group
Category
Website - Manufacturing
Country / Region
Canada
Entrant Company
Stray Media Group
Category
Publication - Magazine
Country / Region
United States
Entrant Company
Shenzhen YUZHE Design Co.,Ltd
Category
APP - Services
Country / Region
China
Entrant Company
Mitchell and ValueLabs
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
India