Snowflake takes over the 101

With an upcoming Snowflake new product announcement, the goal was to build momentum and pull a memorable Out of Home campaign. With a media buy centered in the heart of Silicon Valley, the epicenter for enterprise tech advertisements, the campaign had to stand out beyond the expected.

The billboards maintained a billboard presence on the 101 in San Francisco and outside the Lincoln Tunnel in New York. On a rotating basis, new billboards were created with a brand-building personality sprinkled with wit and just the right amount of creative risk. The creative copy played on current events and trends while first and foremost - promoting Snowflake’s Data Cloud.