EMPIRE COMMUNITIES WEBSITE

For the past 25 years, Empire Communities has helped people reimagine life, by building inspiring places to live. After
slowly growing their footprint, Empire expanded into multiple regions that required a different online approach.
Empire partnered with PUREBLINK, to create a brand new space to engage with buyers and stakeholders.
The main objective was to create a website with a mobile-first design approach, able to act as a robust hub of useful
information for the home buyer, investors, realtors and brokers, as well as business partners and those looking to have a
career with Empire.
The challenge:
Creating an easy-to-use platform that could host
their entire inventory across
2 countries,
5 regions,
26 subregions
with over 1,600 active listings
from over 80 different communities...Each one with their own bespoke approach.
Our solution was LEGO-inspired. We created modules (think: LEGO blocks) that could easily be moved around and updated
by anyone on our client’s team. The complexity of the design lies in its user-friendliness. Being able to create new sections,
regions, communities or even sales centre apps, in real-time, was a game-changer for EMPIRE and has catapulted their sales
capacities.
Finally, the site was designed with the latest online marketing strategies at its core. Regional online sales counsellors help
along the way, while key CTAs and forms connect users to the most sophisticated marketing strategies in order to promote
lead generation and conversions along the way.