2021

BACAUSAGERONIHAMACON

Entrant

No Fixed Address

Category

Audio - Radio AD

Client's Name

Little Caesars

Country / Region

Canada

Ham. Applewood bacon. Pepperoni. Sausage. Smoky bacon. The Little Caesars 5 Meat Feast just had TOO many meats to talk about. So, naturally we shortened them into one really easy-to-say word: Bah-cau-sage-er-oni-ha-may-con.
To give all Canadians a chance to try this miraculous mouthful for themselves, we created an easy-to-dial 31-digit hotline. If called correctly, customers could get their very own Bacausageronihamacon free of charge. And hey, every pizza shop has a radio ad where they repeat their phone number to death, so naturally we followed suit.

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