2021
Entrant Company
Category
Client's Name
Country / Region
PERDUE Farms is one of the largest poultry producers in the country, but most people are unaware of its line of FREE RANGE chicken. To change this, we created an illustrated comedy series depicting a day in the life of Perdue’s free-range fowl.
“ON THE RANGE” is a tongue-in-cheek look at the richer, more interesting lives of Perdue’s free-range chickens. It appears in posts on Perdue’s social channels. VIA created the series with Hilary Price, the award-winning illustrator behind “Rhymes with Orange.”
Compared to Perdue’s organic posts, “ON THE RANGE” really flew the coop, reaching 56% more people and garnering over 70% more engagement than even Perdue’s recipe posts.
Credits
Entrant Company
Leroy & Rose
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States
Entrant Company
PAPER
Category
Video - Viral
Country / Region
United States
Entrant Company
Appnovation
Category
Website - Travel
Country / Region
Canada
Entrant Company
Caterpillar Inc.
Category
Branded Content - Branded Content / Other___
Country / Region
United States