2021
On The Range
Entrant Company
VIA
Category
Branded Content - Social
Client's Name
Perdue
Country / Region
United States
PERDUE Farms is one of the largest poultry producers in the country, but most people are unaware of its line of FREE RANGE chicken. To change this, we created an illustrated comedy series depicting a day in the life of Perdue’s free-range fowl.
“ON THE RANGE” is a tongue-in-cheek look at the richer, more interesting lives of Perdue’s free-range chickens. It appears in posts on Perdue’s social channels. VIA created the series with Hilary Price, the award-winning illustrator behind “Rhymes with Orange.”
Compared to Perdue’s organic posts, “ON THE RANGE” really flew the coop, reaching 56% more people and garnering over 70% more engagement than even Perdue’s recipe posts.
Credits
Entrant Company
No Fixed Address
Category
Strategic Program - Interactive Brand Experience
Country / Region
Canada
Entrant Company
Random42 Scientific Communication
Category
Video - Animation
Country / Region
United Kingdom
Entrant Company
McAfee Brand and DX Team
Category
Video - Information Technology (IT)
Country / Region
Australia
Entrant Company
The Multivitamin Group
Category
Typography - Use of Typography
Country / Region
United Kingdom