2021
Entrant Company
Category
Client's Name
Country / Region
PERDUE Farms is one of the largest poultry producers in the country, but most people are unaware of its line of FREE RANGE chicken. To change this, we created an illustrated comedy series depicting a day in the life of Perdue’s free-range fowl.
“ON THE RANGE” is a tongue-in-cheek look at the richer, more interesting lives of Perdue’s free-range chickens. It appears in posts on Perdue’s social channels. VIA created the series with Hilary Price, the award-winning illustrator behind “Rhymes with Orange.”
Compared to Perdue’s organic posts, “ON THE RANGE” really flew the coop, reaching 56% more people and garnering over 70% more engagement than even Perdue’s recipe posts.
Credits
Entrant Company
Random42 Scientific Communication
Category
Video - Animation
Country / Region
United Kingdom
Entrant Company
Still Life Creative
Category
Marketing & Promotional - Poster (Single)
Country / Region
Australia
Entrant Company
FIRME Agency
Category
Branded Content - Food & Beverage (NEW)
Country / Region
Australia
Entrant Company
Absolutely Shock You Studio
Category
Event - Celebration Event
Country / Region
China