MUSE Platinum

2021

On The Range

Entrant Company

VIA

Category

Branded Content - Social

Client's Name

Perdue

Country / Region

United States

PERDUE Farms is one of the largest poultry producers in the country, but most people are unaware of its line of FREE RANGE chicken. To change this, we created an illustrated comedy series depicting a day in the life of Perdue’s free-range fowl.

“ON THE RANGE” is a tongue-in-cheek look at the richer, more interesting lives of Perdue’s free-range chickens. It appears in posts on Perdue’s social channels. VIA created the series with Hilary Price, the award-winning illustrator behind “Rhymes with Orange.”

Compared to Perdue’s organic posts, “ON THE RANGE” really flew the coop, reaching 56% more people and garnering over 70% more engagement than even Perdue’s recipe posts.

Credits

Chief Creative Officer, VIA
Bobby Hershfield
Creative Director, VIA
Amos Goss
Creative CW, VIA
Steve Holt
Creative AD, VIA
Gabe Guedelha
Project Manager, VIA
Mattie Wahosky
Client Strategy, VIA
Leslie Henderson
Producer, VIA
Barry Wolford
Illustrator, Rhymes With Orange
Hilary Price
CMO, Perdue
David Zucker
Creative Consultant, Perdue
Ryan Perdue
Digital Marketing Manager, Perdue
Kerri Roth
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