2021

Quit Your Way in May

Entrant

Showpony Advertising

Category

Video - Health & Fitness

Client's Name

Drug and Alcohol Services SA

Country / Region

Australia

Ever thought you’d hear the words; cartoon characters, jingle and anti-smoking campaign in the one sentence? May is the month for quitting, and to launch this State-wide event we created Quit Your Way in May.
A warm, inclusive campaign that takes a refreshing approach to an otherwise uniform category. With a range of charming characters and a catchy jingle, we showcase unconventional and amusing tips and tricks to highlight the many ways someone can quit. Entertaining and upbeat, it encourages people to join their South Australians and quit their way in May.

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