MUSE Platinum

2022

Diversity in fashion: Voices from the Industry

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Fashion & Beauty

Client's Name

McKinsey & Company

Country / Region

United States

This project brings to life new research and interviews related to the state of diversity, equity, and inclusion in the fashion industry, highlighting data from surveys of over 1,000 employees across 41 companies, complemented by dozens of interviews and several focus groups with community members. For the online experience, we emphasized showing authentic, human stories from fashion students and industry professionals, who shared their lived experiences and ideas for creating more inclusive workplaces; the end result is a rich multimedia package incorporating video, audio, data visualization, and interactive elements, along with interviews and action items. The digital experience and its component parts attracted a better-than-average number of visits for our articles (we don’t share number of reads publicly) and was shared broadly with employees, affinity groups, and industry stakeholders.

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