SAP - You Can't Touch This

SAP are the Official Technology Partner of the HSBC Rugby Sevens World Series.

The HSBC Sevens World Series features 10 tournaments across 5 continents and is played by the best International 7?s teams in the world. Rugby Sevens has witnessed a dramatic increase in international appeal especially since becoming an Olympic Sport, debuting in Rio de Janeiro in 2016.

In 2019, to celebrate SAP's partnership with the Rugby Sevens event in Hong Kong, we partnered SAP with members of the Hong Kong Rugby Seven's men and women's teams (along with some really cute kids) for a series of videos for SAP to be shown at the Rugby Seven's event here in Hong Kong.

APV created an upbeat, fun and energetic film that showed while anyone can do something... Experts and professionals with the right experience will always do it better!

So when you are ready for the big game... Choose SAP!

The videos would be shown at both the Rugby Seven's event at Hong Kong Stadium on the big screen and as such we needed a music track that would be memorable, catchy and connect with the message we were communicating to Rugby Fans!

So we partnered our visuals with the immortal music of MC Hammer and a perfect match of music, story and visuals was created to delight Rugby Seven's fans!