2022
The Micropedia of Microagressions
Entrant Company
Zulu Alpha Kilo
Category
Website - Diversity & Inclusion
Client's Name
Black Business and Professional Association, Canadian Congress on inclusive Diversity and Workplace Equity
Country / Region
Canada
Microaggressions are everyday subtle put-downs, assumptions, and comments that, regardless of intentions, can be hurtful and damaging. Our challenge wasn’t just to create awareness that microaggressions exist as a common occurrence – it was to create the self-awareness required to prevent them. The solution was the Micropedia, the world’s first encyclopedia of microaggressions. Modelled after other community-driven wikis, The Micropedia is an ever growing learning tool with definitions, information, and real-world examples of microaggressions from culture, media, pop-culture and daily interactions.
Credits
Entrant Company
Cisco
Category
Video - Sustainability & Environment
Country / Region
United States
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - In-Store Experiences
Country / Region
United States
Entrant Company
Lisa Gorham Creative
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Wells Fargo & SweetRush
Category
Website - E-Learning
Country / Region
United States