MUSE Gold

2022

The Micropedia of Microagressions

Entrant Company

Zulu Alpha Kilo

Category

Website - Diversity & Inclusion

Client's Name

Black Business and Professional Association, Canadian Congress on inclusive Diversity and Workplace Equity

Country / Region

Canada

Microaggressions are everyday subtle put-downs, assumptions, and comments that, regardless of intentions, can be hurtful and damaging. Our challenge wasn’t just to create awareness that microaggressions exist as a common occurrence – it was to create the self-awareness required to prevent them. The solution was the Micropedia, the world’s first encyclopedia of microaggressions. Modelled after other community-driven wikis, The Micropedia is an ever growing learning tool with definitions, information, and real-world examples of microaggressions from culture, media, pop-culture and daily interactions.

Credits

Audio Production / Scoring
Pirate Toronto
Production House / Editing
Zulubot
Partners
Diversity Institute, Ryerson University, Pride at Work Canada
Partners
Black Business and Professional Association, Canadian Congress on Inclusive Diversity and Workplace Equity
Production Director / Zulu Alpha Kilo
Ola Stodulska
Agency Producers / Zulu Alpha Kilo
Rebecca Adams, Kenneth Haz
Planning Team / Zulu Alpha Kilo
Spencer MacEachern, Adrian Ver, Patrick Henderson, Sean Bell
Account Team / Zulu Alpha Kilo
Rob Feightner, Karla Ramirez, Michael Brathwaite
UX/UI Designer / Zulu Alpha Kilo
Damian Simev
Designer / Zulu Alpha Kilo
Zoe Kim
Design Director / Zulu Alpha Kilo
Jeff Watkins
Writer / Zulu Alpha Kilo
Christina Roche
Art Director / Zulu Alpha Kilo
Andrea Por
Executive Creative Director / Zulu Alpha Kilo
Stephanie Yung, Christina Yu
Chief Creative Officer / Zulu Alpha Kilo
Zak Mroueh
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