MUSE Silver

2022

SUPER JOEY VIS

Entrant Company

TSDdesign.inc

Category

Integrated Marketing - Nonprofit

Client's Name

Super Joey Foundation

Country / Region

United States

The purpose of the Super Joey Foundation is to serve children with cancer, and we serve many cities across the United States.



Super Joey Foundation was, and will always be, inspired by one courageous and compassionate 4-year-old little boy. He was known as "Super Joey" at Children's Hospital Los Angeles.



Joey was born at Ventura County of California on Thanksgiving Day of 2011. He was growing up happy and healthy with his parents and his older brother until he was diagnosed with Stage-III Wilms Tumor in May 2013. Joey started his journey of fighting against cancer since then.



Joey was a big fan of superheroes and he was truly a little hero in his life as well. He was incredibly strong and overcame many challenges. He always smiled and encouraged other patients. Very sadly, Joey lost his battle against cancer in February of 2016.



Joey's life was short but was full of joy. Joey was loved beyond words and missed beyond measures. The Super Joey Foundation will carry forward with his love and courage to help the children and their families who are still fighting cancer.



Reshaping the brand image of the superjoey foundation is an important move for the foundation's development. The promotion of the brand image aims to attract more people's attention to children with cancer - this special group. We retained Joey's perseverance and created a young superhero image to express that every child fighting cancer is a superhero!



In today’s America, in a multicultural world, we see young volunteers of different ethnicities together to help children with cancer through this important and difficult time in their lives, bringing them encouragement and happiness, as the foundation has always advocated” No child fights cancer alone", we believe that love is the light of life, it will overcome the disease and give people hope!

Credits

Creative Director/TSDdesign.inc
En Ke
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