MUSE Platinum

2022

Yas Mall Experience

Entrant Company

NECSUM TRISON

Category

Experiential & Immersive - Retail

Client's Name

Aldar

Country / Region

Spain

A new Digital Art experience amaze visitors of Yas Mall Shopping Center, located in Abu Dhabi (UAE) and owned by Aldar Properties. A digital totem, 170 sqm with more than 25 million pixels of image quality, projects incredible images that completely change the experience of visiting the Shopping Center that Trison Necsum has digitalized.



One of the main attractions of the mall are the WOW 3D contents, which will not go unnoticed and will viralize Yas Mall in social networks. Impressive digital art contents, highlighting the digital architecture and a sophisticated Gold Waterfall shocks those present with its impressive 3-dimensional fall. One of the funniest and most creative moments is starred by an amazing Julius Caesar, in which this imposing digital sculpture comes to life to surprise and interact with the visitors of the center.



In addition, the big screen offers exclusive shows where King Kong, dancers and artists, among others, will make the main plaza a place to experience unique shows at each visit.



This audiovisual installation is completed with interactive games for all ages where visitors are the main protagonists of this colossal screen. The Central Plaza, full of sensors, allows visitors, old and young, to play and have fun interactively. The most modern technology works its magic to allow us to post photos and share them on the social media with friends, among other interactivities like the Digital Bowling or the AR games.

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