MUSE Platinum

2022

SINO-ONE Experience Center Signage System Design

Entrant Company

Beijing SHIYU Four-Dimension Wayfinding System Planing & Designing Co.,Ltd.

Category

Outdoor Advertising - Signage

Client's Name

Xuzhou Rongyuan Real Estate Co., LTD

Country / Region

China

Xu Zhou SINO-ONE Experience Center is a new type of community that mainly targets Generation Z (born between 1995 to 2010). The buildings in the community looks like boxes stacking together. The signage design also echoes with the architectural language of “stacking boxes” and forms an art space which is in line with the trendy and cool features of the Generation Z. The signage design deconstructs the concept of box, and combines boxes in different forms and colors to shape blocks. Those blocks reconstruct a spatial dimension through an artistic order. The signage is customized for different spaces according to their spatial and color features. We hope SINO-ONE Experience Center provides different themes that penetrate with each other and forms a space for experiencing life. It is also a space that shows how signage design perceive the art of lifestyle in the future.

Credits

Designer
Cui xiaomei/Li Shuang/Shu chang/Yao zhifu
Creative Director
Gong Fengqi
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