2023
A pandemic-worn industry needed to inspire a bit of Californ
Entrant Company
Appnovation Technologies
Category
Website - Travel
Client's Name
Visit California - Dream Theatre
Country / Region
Canada
The pandemic decimated California’s tourism industry. As the world began to open up and demand for travel increased, along with a record number of consumer savings, Visit California had a big job on its hands. Their mission was to develop and maintain marketing programs that inspire travel to California and now was the time to act.
To spur recovery and appeal to consumers looking to book their next dream vacation, Visit California created "Am I Dreaming," a celebrity-studded campaign to launch on Super Bowl Sunday. To complement the TV campaign and drive visitation to California partner websites, Visit California launched an all-new immersive digital experience and chose Appnovation as their partner.
Credits
Entrant Company
Aki Technologies, the Media Division of Inmar Intelligence
Category
Social Media - Ad Campaign
Country / Region
United States
Entrant Company
ADA/AHA & SweetRush
Category
Website - E-Learning
Country / Region
United States
Entrant Company
Chengdu FLINT WALK Film & Television Technology Co., Ltd
Category
Outdoor Advertising - Billboard
Country / Region
China
Entrant Company
Demo.Design
Category
Corporate Identity - Brand Identity
Country / Region
China