Evernorth Clinically Speaking Campaign

What began as a campaign to share reliable information from a trusted partner about COVID-19 was later expanded as a video
series to share news and insights on other important health care topics, such as health equity, behavioral health, and
musculoskeletal conditions. These videos raise awareness of important health care issues and are supported with paid and organic
social media posts to promote Evernorth’s expertise and services.
The campaigns center on website content featuring videos and articles featuring clinical thought leaders from across Evernorth’s
portfolio of health services (MDLIVE, Express Scripts BPM), to share insights sourced from the Evernorth Research Institute. The
content is offered both as a video and text format to make it searchable and accessible and optimized for SEO.
The campaigns cover the following topics with content live across the Evernorth website and social media channels:
• Behavioral Health
• COVID-19 + Obesity
• COVID-19 Lasting Impacts
• COVID-19 Updates
• Health Care Worker Burnout
• Health Equity in America
• Health Inequity Factors
• MSK Connected Solution