2023
Entrant Company
Category
Client's Name
Country / Region
What began as a campaign to share reliable information from a trusted partner about COVID-19 was later expanded as a video
series to share news and insights on other important health care topics, such as health equity, behavioral health, and
musculoskeletal conditions. These videos raise awareness of important health care issues and are supported with paid and organic
social media posts to promote Evernorth’s expertise and services.
The campaigns center on website content featuring videos and articles featuring clinical thought leaders from across Evernorth’s
portfolio of health services (MDLIVE, Express Scripts BPM), to share insights sourced from the Evernorth Research Institute. The
content is offered both as a video and text format to make it searchable and accessible and optimized for SEO.
The campaigns cover the following topics with content live across the Evernorth website and social media channels:
• Behavioral Health
• COVID-19 + Obesity
• COVID-19 Lasting Impacts
• COVID-19 Updates
• Health Care Worker Burnout
• Health Equity in America
• Health Inequity Factors
• MSK Connected Solution
Entrant Company
beMarketing
Category
Website - Technology / Science
Country / Region
United States
Entrant Company
Greystone
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant Company
Standout Arts, LLC
Category
Website - Tourism
Country / Region
United States
Entrant Company
Grey Advertising Hong Kong Limited
Category
Marketing & Promotional - Poster (Single)
Country / Region
Hong Kong SAR