2024
Spicy Ones
Entrant Company
Iluminere
Category
Integrated Marketing - Social Media
Client's Name
Texas Dairy Queen
Country / Region
United States
Texas Dairy Queen® launched a New Spicy Chicken Strip on 9/25. To help promote the new product on social media, our digital creative team came up with the Spicy Ones Giveaway. Using the Hot Ones the YouTube channel as their muse, the team shot a round table conversation with fans of TDQ. The fans were able to try the food for the first time as well as cool down the spice with some of Texas Dairy Queen's iconic treats.
Results as of 11/6
20% engagement rate, 15% over our engagement rate goal
Over 45,000 video views
With 3 weeks left in the promotion, we've matched our new followers growth count from the previous giveaway, which exceeded 204% from 2022
Credits
Entrant Company
Kingswood Press & Design Studio
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
Entrant Company
Program 11
Category
Video - Cause / Awareness (NEW)
Country / Region
United States
Entrant Company
Hong Kong Tourism Board
Category
Strategic Program - Brand Strategy Campaign
Country / Region
Hong Kong SAR
Entrant Company
Shanshan Yuan
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States