2024
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About The Entry
The video visually conveys to the audience the carefree exploration suitable for all age groups. The narrative unfolds as a small family embarks on a car journey to the Crown Coast to indulge in cycling. Together, they rent YouBikes and seamlessly navigate through Taiwan Good Travel, experiencing a leisurely journey. The video highlights the family-friendly North Coast coastal route, where both children and elders can enjoy. The protagonists traverse White Sand Bay, admire the sea from military fortifications, and ride along the Shallow Water Bay Bicycle Path, providing an opportunity to appreciate beach scenery and savor local cuisine—ideal for family excursions. The entire film employs a heartwarming, charming, and lively narrative style, complemented by animated depictions shaping the memories and emotions of Taiwanese visitors to the Crown Coast. The message resonates, urging the audience not to hesitate any longer and to spend their vacations cycling along the Crown Coast!
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Phoenix Media Group & SALT
Category
Video - Products
Country / Region
United States
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Chery Automobile Co., Ltd. (Jetuor Brand)
Category
Website - Web App
Country / Region
China
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DLR Group
Category
Corporate Identity - Brand Identity
Country / Region
United States
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22Squared
Category
Integrated Marketing - Social Media
Country / Region
United States