MUSE Gold

2024

Crown Coast, The Crown of Joy

Entrant Company

Favula Inc.

Category

Video - Tourism

Client's Name

Tourism Administration, MOTC

Country / Region

Taiwan

The video visually conveys to the audience the carefree exploration suitable for all age groups. The narrative unfolds as a small family embarks on a car journey to the Crown Coast to indulge in cycling. Together, they rent YouBikes and seamlessly navigate through Taiwan Good Travel, experiencing a leisurely journey. The video highlights the family-friendly North Coast coastal route, where both children and elders can enjoy. The protagonists traverse White Sand Bay, admire the sea from military fortifications, and ride along the Shallow Water Bay Bicycle Path, providing an opportunity to appreciate beach scenery and savor local cuisine—ideal for family excursions. The entire film employs a heartwarming, charming, and lively narrative style, complemented by animated depictions shaping the memories and emotions of Taiwanese visitors to the Crown Coast. The message resonates, urging the audience not to hesitate any longer and to spend their vacations cycling along the Crown Coast!

Credits

Director
Bruce Wang
Director
I-Hui Lee
Producer
Ming Chang Ray Wen
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