2024
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Han Opera, as one of China's ancient drama forms, is known as the "source of Chinese drama" and is listed as an "intangible cultural heritage". But over time, it faced the problem of being out of touch with modern culture. In order to create a closer connection between Chinese opera and today's young audiences, we proposed the "Drama" TD project, which aims to inject new vitality into Chinese opera through digital technology.
The name "Digital·Han opera" combines "digital" and "Han Opera". Through TD, it brings digital, dynamic, visualization and other scientific and artistic technologies to the "source of Chinese drama" and "intangible cultural heritage" Han Opera.
The project not only inherits and protects the traditional art of Han opera, but also innovates and reshapes it. We hope that through this project, Chinese dramas will be revitalized in the digital age and have a deep connection with more audiences.
The display of digital technology can make the Han Opera Museum more dynamic, make traditional Han opera more modern, allow viewers to experience the aesthetic interest and cultural connotation of traditional art, guide the public to better approach, understand, and love intangible cultural heritage, and at the same time, more It can attract the new generation of audiences and give them a digital Chinese drama experience full of visual and artistic enjoyment - "digitally blooming the beauty of Chinese drama".
Credits
Entrant Company
Sixieme Son
Category
Audio - Sonic Branding
Country / Region
France
Entrant Company
Bad Penny Factory
Category
Website - Website Redesign (NEW)
Country / Region
United States
Entrant Company
Destination DC
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Video - TV Ad Campaign
Country / Region
United States
Entrant Company
Big House Studio
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Website - Cultural
Country / Region
United States