MUSE Gold

2024

Cisco Live – A Tech Industry Tradition

Entrant Company

Cisco Systems Inc

Category

Event - Conference / Convention

Client's Name

Country / Region

United States

Cisco Live has been a technology industry tradition for the past three decades. This beloved customer conference is the premier destination for IT professionals to learn, experience the future of technology, connect with industry peers, and celebrate one another.

As customers and the industry evolve, Cisco Live strives to lead the way. Recognizing an ever-changing world, Cisco Live creates bespoke experiences, centering on the customer as the inspiration for event innovation and creativity to ensure it remains world-class. Cisco Live 2023 utilized audience, consumer, and industry insights to craft targeted experiences that emphasized education, inspiration, connection, and fun.

This approach ultimately resulted in exceeding attendance goals and achieving strong attendee satisfaction scores.

Credits

XDA
George P Johnson
Rainfocus
Freeman
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