MUSE Silver

2024

D+B: Innovative Disruptors

Entrant Company

Content Creatures Ltd

Category

Video - Business to Business

Client's Name

BW:D+B

Country / Region

United Kingdom

To mark the launch of BW’s new in-house end-to-end agency D+B, Content Creatures were commissioned to develop and produce a 45” film to bring the brand to life and explain the BW D+B offering to their clients.

While BW was an established leader in workplace fit-outs, the new division of D+B represented a first foray into the design and strategy phase. As such, there were no assets to create with, only a new logo and colour palette. Our challenge was to represent this new agency without case studies.
We developed a creative strategy for the launch that would inform the copy, motion identity and this launch animation. This was:
“D+B is a dynamic team of innovative disruptors, challenging the status quo to reimagine the future of workspace refurbs and refits”.
Our design team worked to create a modern style which reflected the history of archectural design and the ever-evolving nature of workplace design.
The film was animated by our in-house team using a mixture of Cinema4D and AfterEffects.

Credits

Creative Partner
Cailie Dimmock
Strategy Partner
Brett Davey
Head of Studio
Andy Williams
Design Director
Grace Evetts
Senior Producer
Liz Simmons
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