D+B: Innovative Disruptors

To mark the launch of BW’s new in-house end-to-end agency D+B, Content Creatures were commissioned to develop and produce a 45” film to bring the brand to life and explain the BW D+B offering to their clients.
While BW was an established leader in workplace fit-outs, the new division of D+B represented a first foray into the design and strategy phase. As such, there were no assets to create with, only a new logo and colour palette. Our challenge was to represent this new agency without case studies.
We developed a creative strategy for the launch that would inform the copy, motion identity and this launch animation. This was:
“D+B is a dynamic team of innovative disruptors, challenging the status quo to reimagine the future of workspace refurbs and refits”.
Our design team worked to create a modern style which reflected the history of archectural design and the ever-evolving nature of workplace design.
The film was animated by our in-house team using a mixture of Cinema4D and AfterEffects.