2024
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To mark the launch of BW’s new in-house end-to-end agency D+B, Content Creatures were commissioned to develop and produce a 45” film to bring the brand to life and explain the BW D+B offering to their clients.
While BW was an established leader in workplace fit-outs, the new division of D+B represented a first foray into the design and strategy phase. As such, there were no assets to create with, only a new logo and colour palette. Our challenge was to represent this new agency without case studies.
We developed a creative strategy for the launch that would inform the copy, motion identity and this launch animation. This was:
“D+B is a dynamic team of innovative disruptors, challenging the status quo to reimagine the future of workspace refurbs and refits”.
Our design team worked to create a modern style which reflected the history of archectural design and the ever-evolving nature of workplace design.
The film was animated by our in-house team using a mixture of Cinema4D and AfterEffects.
Credits
Entrant Company
Taillight
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
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Yang Zhou
Category
Advertising - Advertising Campaign
Country / Region
United States
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DEFINITION 6, now rebranded as Bridgenext
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant Company
MoCAN.CO
Category
Corporate Identity - Brand Identity
Country / Region
China