2024
Entrant Company
Category
Client's Name
Country / Region
The overall design of the wedding banquet wine is based on traditional Chinese culture, selecting auspicious and prosperous patterns to present a festive yet restrained cultural sense. The inspiration for the bottle shape comes from the traditional Chinese porcelain 'Qing Kangxi, blue yaozhui-shaped bottle,' and the bottle label and cap are evolved from the window lattice shape of Chinese gardens, incorporating the character for 'double happiness' into the window lattice shape. The illustration on the bottle shoulder is mainly of dragons and phoenixes, incorporating auspicious clouds and peonies, conveying good wishes of auspiciousness, prosperity, and harmony between dragons and phoenixes.
Credits
Entrant Company
The Brand Advocates, Inc.
Category
Publication - Newsletter
Country / Region
United States
Entrant Company
Miami Ad School
Category
Student Submission - Student AD
Country / Region
United States
Entrant Company
DeVito/Verdi
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
ZHANG ZHANG STUDIO
Category
Student Submission - Student Product Design
Country / Region
China