2024

Guizhou xiyan

Entrant Company

Chengdu yitian packaging design co.,ltd

Category

Typography - Packaging / Product

Client's Name

Guizhou xiyan liquor industry co.,Ltd.

Country / Region

China

The overall design of the wedding banquet wine is based on traditional Chinese culture, selecting auspicious and prosperous patterns to present a festive yet restrained cultural sense. The inspiration for the bottle shape comes from the traditional Chinese porcelain 'Qing Kangxi, blue yaozhui-shaped bottle,' and the bottle label and cap are evolved from the window lattice shape of Chinese gardens, incorporating the character for 'double happiness' into the window lattice shape. The illustration on the bottle shoulder is mainly of dragons and phoenixes, incorporating auspicious clouds and peonies, conveying good wishes of auspiciousness, prosperity, and harmony between dragons and phoenixes.