MUSE Gold

2025

Splendid Shenyang: Urban Poster Series

Entrant

Luxun Academy of Fine Arts

Category

Marketing & Promotional - Poster (Series)

Client's Name

Yanfei Miao

Country / Region

China

Gallery

About The Entry

Shenyang, a city with a history of over 2000 years, is the birthplace of the Qing Dynasty, the last dynasty in China. This poster series depict two historic landmarks and a downtown area of Shenyang in the shape of Chinese characters, with their classic buildings and natural features mingled together.
The first poster is “故宫”(Gugong), which is the imperial palace of the early Qing dynasty. It is written on the World Heritage List and combines the cultures and architectures of different nationalities. The poster features the ancient imperial buildings with the classic red walls and golden tiles as its main images. The flowing rivers, ancient trees and flying birds are telling the glorious story of the Qing Dynasty and the long history of Chinese culture.
The second poster is “北陵” (Beiling), namely Zhao Mausoleum of the Qing Dynasty. It boasts enchanted landscapes intersected with the imperial tombs. The dominant hue is blue, complemented by red tones, creating a solemn atmosphere. The chrysanthemums and pine trees symbolize nobility and auspiciousness in our culture while the hidden dragon indicates the power and authority of ancient emperors. All these elements are arranged in the Chinese characters “北陵” to impress the viewers.
The last one in the series is “中街” (Zhongjie), which is a bustling commercial center in Shenyang. The color of purple first catches eyes, signifying the prosperous and booming business in Chinese culture. The poster displays Zhongjie as the place where the ancient meets with the modern, with historic landmarks mixed with shopping malls, just like the splendid Shenyang. The city attracts visitors around the world with its impressive ancient monuments and vibrant modern atmosphere.

Credits

Luxun Academy of Fine Arts
Yanfei Miao
Luxun Academy of Fine Arts
Changjiang Jin
Luxun Academy of Fine Arts
Liyan Liu
More Gold Winners
Website
2025
2025 MUSE Creative Awards Winner - The American Legion
The American Legion

Entrant

Americaneagle.com

Category

Website - Associations

Country / Region

United States

Advertising
2025
2025 MUSE Creative Awards Winner - Lee Health For Every Heart

Entrant

Creative X Entertainment

Category

Advertising - Advertising Campaign

Country / Region

United States

Event
2025
2025 MUSE Creative Awards Winner - The Monkey King:A Midsummer Night’s Dream

Entrant

SUNMAKE CULTURES FOUNDATION

Category

Event - Cultural

Country / Region

Taiwan

Video
2025
2025 MUSE Creative Awards Winner - Field The Future

Entrant

Salt XC

Category

Video - Cause / Awareness

Country / Region

Canada