MUSE Platinum

2025

Douliu City Lantern Festival in 2025

Entrant Company

LeFu International Ltd.

Category

Event - Cultural

Client's Name

Liu Chia Yuan

Country / Region

Taiwan

The buildings on Taiping Old Street were constructed during three periods of the Japanese era: Meiji, Taisho, and Showa. They feature Baroque-style architecture and have stood for nearly a century. Each building is two stories high, with intricately decorated facades on the second floor, adorned with exquisite carvings of dragons, phoenixes, and other vivid motifs. Some buildings even have the residents’ surnames engraved on them, symbolizing both the virtue of remembering one's roots and the prestige of prominent families.

The historic Taiping Old Street lanterns have become a popular attraction in Douliu City during the festive season. Visitors flock to the street year-round, drawn by its enchanting lantern displays. To enhance this tradition, the Lantern Festival is held on the eve of the Chinese Lantern Festival, blending the charm of Japanese-style architecture with a modern lighting spectacle. This event aims to attract more tourists to Taiping Old Street, allowing them to experience the festive atmosphere, enjoy performances by popular bands, and explore local vendor stalls. By increasing visibility and integrating local culture with tourism, the festival also stimulates the surrounding business district and boosts economic opportunities.

Credits

Project Planner
SIAO CI, HUANG
Project Planner
YU HSUAN, LO
Project Planner
ZONG HAN, WU
Project Planner
YAO TING, LI
More Platinum Winners
Event
2025
MUSE Advertising Awards - Purdue University’s “In Our STEM Era” Makerspace

Entrant Company

Purdue Brand Studio

Category

Event - Pop-Up

Country / Region

United States

Website
2025
MUSE Advertising Awards - Nordiska museet
Nordiska museet

Entrant Company

Bazooka

Category

Website - Cultural

Country / Region

Sweden

Experiential & Immersive
2025
MUSE Advertising Awards - Google Cloud Next
Google Cloud

Entrant Company

George P. Johnson Experience Marketing

Category

Experiential & Immersive - Immersive Brand Experience (NEW)

Country / Region

United States

Experiential & Immersive
2025
MUSE Advertising Awards - Coach: Self-Expression Through Gaming

Entrant Company

Coach

Category

Experiential & Immersive - Games (NEW)

Country / Region

United States