2025
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Campaign Objectives:
The main objective of this awareness campaign is to emphasize the importance of maintaining a healthy balance between playing electronic games and preserving one’s overall health and quality of life. While gaming can be a source of entertainment and social connection, excessive use may lead to negative physical, mental, and emotional consequences.
The campaign aims to educate gamers and their families by sharing informative tests, awareness materials, and practical solutions to help reduce the harmful effects of prolonged gaming. By encouraging healthy habits and responsible screen time, the campaign supports a more balanced and fulfilling lifestyle for individuals of all ages.
Key Messages:
The campaign delivers a range of targeted messages to reach both gamers and their support networks:
1. Even if you're a gamer, you can still take steps toward a productive and enjoyable life.
2. Your child may love gaming, but they still need your involvement, guidance, and support.
3. Being a gamer doesn't mean ignoring your health, protecting your vision and physical well-being should be a priority.
4.It’s important to understand and recognize the signs of Electronic Gaming Disorder, a condition that can affect daily life and functioning when gaming becomes excessive.
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New York Life Insurance
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Branded Content - Products & Services
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United States
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Shao Ying Huang , Yu Tong Chang , Yi Zhen Chiang
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Student Submission - Student Branding Campaign
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Taiwan
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Caravan
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Video - Automotive
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United States
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Shuairen Wang
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Event - Cultural
Country / Region
United States