2025
Entrant
Category
Client's Name
Country / Region
About The Entry
Campaign Objectives:
The main objective of this awareness campaign is to emphasize the importance of maintaining a healthy balance between playing electronic games and preserving one’s overall health and quality of life. While gaming can be a source of entertainment and social connection, excessive use may lead to negative physical, mental, and emotional consequences.
The campaign aims to educate gamers and their families by sharing informative tests, awareness materials, and practical solutions to help reduce the harmful effects of prolonged gaming. By encouraging healthy habits and responsible screen time, the campaign supports a more balanced and fulfilling lifestyle for individuals of all ages.
Key Messages:
The campaign delivers a range of targeted messages to reach both gamers and their support networks:
1. Even if you're a gamer, you can still take steps toward a productive and enjoyable life.
2. Your child may love gaming, but they still need your involvement, guidance, and support.
3. Being a gamer doesn't mean ignoring your health, protecting your vision and physical well-being should be a priority.
4.It’s important to understand and recognize the signs of Electronic Gaming Disorder, a condition that can affect daily life and functioning when gaming becomes excessive.
Entrant
3Shape
Category
Video - Business to Business
Country / Region
Denmark
Entrant
Union Direct
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United Kingdom
Entrant
George P. Johnson Experience Marketing & Sparks
Category
Experiential & Immersive - Environmental & Sustainability (NEW)
Country / Region
United States
Entrant
the dylan agency
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Australia